The Food Tsar in RJ: Meet five social media celebrities who wield huge influence in Kashmir

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Srinagar: There are people who are passionate about their work because it is nothing more than an extension of their hobby. We are talking about real influencers from the valley who are making a difference with their innovative skills and expertise.

Take a look at the five popular Kashmiri influencers-

Mehak Zubair – Mirchi Mehak Aka RJ Mehak

Every morning, a warm voice greets listeners on 98.3 FM – Radio Mirchi. Her name is Mehak Mirchi aka RJ Mehak – who compares the morning show to Radio Mirchi.

Mehak, better known as Mirchi Mehak, believes her job is to talk to people and play the music that makes them happy. With more than 38,000 subscribers on Instagram, she also delights her fans with the latest fashion fashions with satirical reels.

Mirchi Mehak

She started her career as a correspondent with a CNN news channel IBN and was the intruder in the culture of the soft voice of radio, thanks to her voice and bindass style. Today, she hosts a daily show that focuses on the accomplishments of people in extraordinary situations.

His tip for comforting listeners is a mixture of “sensible conversation, conversational and colloquial language, the right tone, and soothing music.”

The young radio jockey thinks the “hyperlocal connection” is what makes radio special.

“I love to talk and talk about what matters and for this radio it’s a great medium. It’s very hyperlocal and it exists everywhere. It helps us raise issues and get feedback from listeners, ”she says.

Kashmiri Food Fusion:

With 1.5 lakh of subscribers on YouTube and over 40,000 subscribers on Instagram, Kashmir Food Fusion is creating a buzz on social media with its delicious traditional Kashmiri recipes. This is the idea of ​​28-year-old Tasiya Hameed. She is a pure mixture of enthusiasm and creativity.

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Tasiya Hamid

His chain offers a wide range of recipes ranging from pulao to sumptuous wazwan. It has become a favorite spot for gourmets. It has also become a favorite among cooking beginners, honeymooners, and those who like to improve their cooking skills.

Cashmere Food Gram:

“The food is more intimate than you think”. This is reflected on the Instagram account, Kashmir Food Gram, run by Omar Rather, a young food blogger from Kashmir. Omar has created a niche for his content which is followed by over 30,000 subscribers.

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The Food Czar in RJ: Meet Five Social Media Celebrities Who Have Huge Influence in Kashmir 7

From organizing food tours to promoting food tourism, Omar is the perfect guide for those unsure of what to eat in Kashmir. His recommendations are based on personal experience, as a man who knows the science of flavor.

Aaquib Wani

Spirited 29-year-old spatial, graphic and visual designer from Kashmir, Aaquib Wani was recently listed in the Forbes 30 under 30 list in the Design category.

The approach to design restrictions has impressed customers and social media, especially on Instagram, where it has garnered around 24,000 followers. His repertoire ranges from designing limited edition custom hand-painted jackets for international brands such as Levi’s, Adidas and Gas to designing the Craft Mela bazaar for Isha Ambani’s wedding.

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Aaquib Wani

Other notable works include building a gigantic hilltop facility for the NH7 Weekender and creating a space-themed anti-gravity experience for the launch of Adidas’ Ultraboost 20 sneakers. , in addition to working with Coca-Cola, the United Nations and MG Motors. .

To be Kashmiri:

Danish Mir, the young travel blogger and owner of Insta Handle, Being Kashmiri is proof of a close relationship with nature and travel. Mir beautifully brings back the backpack travel stories of travelers and adventurers who venture into the nooks and crannies of the valley, where they discover the magic of heritage, culture and mythology.

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Danish Mir

With more than 39,000 followers, this “digital nomad” believes that nature is one of the greatest gifts we have inherited from our ancestors and that it is our responsibility to keep it intact for our future generations.


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