Perrie Edwards Launches Lifestyle Business | Celebrities
Perrie Edwards envisions his reinvention as a lifestyle guru.
The Little Mix singer – who greeted her with boyfriend Alex Oxlade-Chamberlain, son Axel in the world in August – has spent more than two years secretly working on luxury brand Disora, and has filed for an application. brand to cover jewelry, clothing and cosmetics, and its a new business is expected to be launched very soon.
A source told The Sun’s Weird column, “Music is Perrie’s first love and she has by no means ruled out doing solo songs in the future. But she’s also keen on doing other things and knows there is a huge market for women in their 20s and 30s who want a little luxury in their lives.
“Perrie came up with the idea a few years ago and spent a lot of time working on it during his locked out Little Mix downtime. She’s launching it in the next few days.
“This will be the first major project she has undertaken since having had her son Axel in August.”
News of Perrie’s new venture comes days after it was revealed she and her teammates Leigh-Anne Pinnock – who announced in August that she had given birth to twins, her first babies with her fiance Andre. Gray – and Jade Thirlwall plan to start solo businesses after their next visit ends.
A source said: “They’ve been pretty open with each other about this. There are a lot of meetings going on right now.
“Some of them have already signed management contracts. Leigh-Anne has made a commitment to the manager of Dua Lipa, Jade is cutting her teeth as a songwriter and presenter, while Perrie is also working on d ‘other things.”
The group – which will be on tour next spring – “still get along very well” despite the plans.
The source added: “They all know there has to be a career beyond Little Mix, so they put things in place.
“The plan is to see the commitments and then move on to solo projects almost immediately. The intention is to keep the band alive as well.”
The report comes after Little Mix – whose seventh album “Between Us” will be released next month – became a trio following the release of Jesy Nelson in December 2020.