MetaCity launches global platform connecting celebrities to fans

Last year, social media entered a whole new dimension, with businesses and consumers embracing the idea of ​​the “metaverse” and the technology that powers it.

The word “meta” now appears virtually everywhere – on social media, in the news, and in articles describing “overnight millionaires” who have made it by grabbing a piece of the meta-pie.

And now, TOKAU, a Japan-based blockchain company, is launching its own metaverse project called MetaCity, the first platform focused on celebrities and their fans.

For the uninitiated, the term “metaverse” refers to a virtual 3D universe that users around the world can enter and interact with each other in real time. The space is created using a permanent record system called blockchain technology, and the data stored in the blockchain is called a non-fungible token, or NFT.

Based on the fundamental principles of openness and decentralization of Web 3.0, NFTs are being integrated by large companies into their day-to-day activities, while regular consumers are beginning to use them in their daily lives. NFTs are already being used as artwork, event tickets, software licenses, fan club memberships, and more.

Within TOKAU’s MetaCity, which maps a 3D metaverse world, fans aren’t just consumers; instead, they form one node of a complex global “SocialFi” (or “social-to-earn”) ecosystem where they can earn crypto tokens (a form of tradable cryptocurrency) while exploring and playing.

“There has been a change in the social structure of society over the past few years, and now people want better access to the world around them,” says Nao Saito, Business Development Manager of MetaCity. “In MetaCity, we will offer our users exactly that: the ability to travel through time and space via virtual reality.”

Users begin their MetaCity journey by purchasing a Mystery Box, which contains an editable NFT “Terrain” on the platform. Landowners can then customize their own virtual spaces by adding new elements and changing designs just like in the real world. If a user wishes to move, he can exchange his land with other users within the MetaCity MarketPlace.

The main difference between buying a house in IRL and buying a house in MetaCity? In the virtual world of TOKAU, users can pay a premium to be neighbors of celebrities who have signed up to create their own lands.

MetaCity collaborates with notable names across a wide range of industries, from hip-hop to fashion, and all will be located in themed areas of the Metaverse. No matter what area users are in, they can interact with all the celebrities in MetaCity via text, audio and, soon, virtual reality.

Unlike the real world, each celebrity in MetaCity can have as many neighbors as the number of NFTs issued by Land, although all landowners in MetaCity are welcome to attend when celebrities go live to hold public events. Celebrities may also choose to hold private events for certain residents.

For example, users will have the option to drink a mimosa and get a pedicure with fashion influencer Olivia Palermo, or hit the studio with hip-hop producer Russell Simmons and hear what he’s been working on. before everyone.

And it’s not just actual celebrities who are flocking to the platform.

“In MetaCity, users enter a whole new world where they can interact with iconic characters in a way that has never been possible before,” said Jodee Miller, COO of MetaCity.

TOKAU’s Metaverse offers its users the ability to live alongside 3D avatars of characters from their favorite franchises, like the Hong Kong action series “Young and Dangerous”.

An unprecedented level of fan access isn’t the only way TOKAU is democratizing its platform and embracing Web 3.0. The company plans to outsource management and decision-making processes regarding MetaCity to “DAOs,” or decentralized autonomous organizations made up of its users, so that no one entity has complete control. The “smart contract” used in the DAO will establish the ground rules that allow the actions of any user to be publicly audited.

“We envision a future where MetaCity is open source and powered by a diverse community of users around the world,” adds David Lin, Product Manager of MetaCity. “We hope you will join us and create your own country.”

To learn more about MetaCity and how to join the platform, visit

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