Meet Fendace: Fendi and Versace present joint fashion collection
Rival Italian luxury brands Fendi and Versace have teamed up to present a joint collection to mark the end of Milan Fashion Week.
Celebrities such as Demi Moore, Dua Lipa and Elizabeth Hurley gathered on Sunday night for the show, which was kept under wraps until the last minute.
The models on the catwalk included Kate Moss, Amber Valletta and Naomi Campbell.
The brands said the joint capsule, co-designed by Donatella Versace and Fendi Creative Directors Kim Jones and Silvia Venturini Fendi, was a first for the two houses and born out of friendship and mutual professional respect.
The designers have switched roles to create each other’s clothes.
The Versace by Fendi collection blends the Fendi monogram with Versace’s iconic Greek Key motif, while the Fendi by Versace collection features a punk-rock aesthetic, with safety pins embellishing Fendi pieces.
It’s not uncommon for fashion designers to join forces, but they’re usually not direct rivals.
Earlier this year, Gucci designs were crossed with silhouettes and logos from the Kering Balenciaga brand.
This time, the collaboration – baptized Fendace – brings together Fendi, which is part of the stable of the owner of Louis Vuitton LVMH, with Versace, which belongs to Capri Holdings, the American firm which also houses Michael Kors and Jimmy Choo.