Madame Tussauds will open in Noida in a brand new avatar


Madame Tussauds will open in Noida in a brand new avatar

Madame Tussauds, the world’s largest waxwork attraction, returns to serve its fans in a brand new avatar at the DLF Mall of India in Noida. The attraction will be known as Madame Tussauds India and will allow fans to get closer to their favorite celebrities, as well as experience their most iconic moments of glory, thanks to 360-degree backdrops and state-of-the-art technology. The new location of DLF Mall of India, Noida will feature nearly 50 leading Indian and international personalities from sports, entertainment, history and music.

Madame Tussauds opened in London in 1835, and the business has over 200 years of history and heritage. Each Madame Tussauds figure is created by sculptors who use the same techniques as the famous Marie Tussauds. To create a single realistic silhouette, it takes an artist a minimum of 12 weeks, and during that time they document 500 precise body measurements, insert real hair strand by strand, apply countless layers of paints to create the tones of skin, and more. This whole process contributes to the incredible resemblance that has made Madame Tussauds world famous for over two centuries.

The world famous wax attraction opened in Delhi at Connaught Place in 2017. The former Madame Tussauds in Delhi has successfully celebrated several years of curating a spectacular fame experience through its star-studded gallery. Madame Tussauds India’s new location at DLF Mall of India, Noida will provide customers with a safe and star-studded experience, with numerous Covid protocols in place.

Rob Smith, Division Manager, Midway Asia Pacific, Merlin Entertainments Group, shared his optimism for the reopening of Madame Tussauds in India, saying, “We are delighted with the return and really excited to bring back the legend of Madame Tussauds. culturally. rich land of India. Our wax attraction will open a new chapter of entertainment to Indian people at large and provide them with the ultimate fame experience and transport them to the red carpet. India is an important market for us, and the re-opening will help pave the way for entertaining guests at our fantastic new location and exposing our guests to the most ultimate celebrity experience of visiting a wax attraction world-renowned.As Indian travelers return to overseas destinations, we hope Madame Tussauds India will serve as a gateway to Madame Tussauds’ counterparts in other cities around the world.”

Speaking on the return of Madame Tussauds to India, Anshul Jain, Managing Director — Merlin Entertainments India Pvt. Ltd., said: “Our attraction in Delhi has been well received by visitors and has helped Madame Tussauds gain exposure in India. The 2020 pandemic has dealt a severe blow to the entire entertainment industry. Madame Tussauds in India has successfully braved the adversities wrought by Covid-19 and is ready with an exciting and even more entertaining customer experience. We hope the launch of Madame Tussauds at the DLF Mall of India will usher in a resurgence for the whole of India. entertainment industry. Moreover, we are thrilled to be part of the DLF team and look forward to creating more entertaining experiences with our customers at DLF Mall of India.”

Speaking at the opening of Madame Tussauds at DLF Mall of India, Noida, Pushpa Bector, Executive Director of DLF Retail, said, “We are thrilled to bring the global entertainment experience, Madame Tussauds wax attraction at DLF Mall of India, Noida. We aim to bring tailored experiences that suit our target audience and bring a lifestyle change for the people of NCR. Madame Tussauds is an iconic brand that has captured the imagination of audiences around the world. The idea is to continue to innovate for the benefit of our customers of all age groups by broadening their horizons on what any new retail business can be.”

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