Korean celebrities ambassadors of major fashion brands

Whether it’s the public’s love of K-drama movies and series, or the world listening to K-music, South Korean artists have captured everyone’s imagination, and the fashion industry is no exception. no exception.

Their ever-growing reach is such that the world’s top luxury brands have turned to collaborating with some of Korea’s most famous celebrities.

Here are some of the Korean celebrities who are the brand ambassadors of famous fashion brands


The K-pop and hip-hop artist is Fendi’s brand ambassador in Korea. For his first campaign, Zico wore a white denim jacket, jeans and a t-shirt from Fendi Homme’s summer 2022 capsule collection. He paired the look with a black Peekaboo ISeeU Mini and Wand.

“Seeing how FENDI has created wonderful projects with different creative talents around the world, I am delighted to join the family to do great things together!” Zico said in a statement following his appointment as brand ambassador.


Image credit: LISA/@lalalalisa_m/Instagram

BLACKPINK’s Lisa is one of the biggest Korean celebrities who faces several top labels as their brand ambassador. These include Scotch whiskey brand Chivas, for which Lisa became the first female ambassador in Asia.

“Having been on such a big and hustled personal journey over the past few years, I want to inspire people to uplift. It was a no-brainer to partner with Chivas, as their values ​​are so closely aligned with mine, and I ‘ve always been a fan of whiskey!” Lisa said after being named brand ambassador.

The Thai-born rapper is also the face of global luxury lifestyle brands such as MAC, Celine and Bvlgari.

One of the world’s most followed celebrities on Instagram, Lisa often posts about the brands she endorses on the platform.


Image credit: JISOO/@sooyaaa__/Instagram

Jisoo is another famous member of K-pop girl group BLACKPINK. She is the global ambassador for French luxury jeweler and watchmaker Cartier, joining Ella Balinska, Yasmine Sabri and Chang Chen.

“It is a truly meaningful honor for me to become a member of the Panther community, in which each individual has their own unique and distinctive color,” she said, referring to the brand’s iconic panther symbol.

“I can’t wait to be able to share the beauty of Panthère with many people,” she added.

Besides Cartier, the K-pop icon is also the face of Christian Dior. She often appeared in public wearing Dior pieces, highlighting her long association with the brand.

Some of her most beloved Instagram photos are those that show her in Dior dresses, like the one in which she poses in a yellow tartan outfit, which had a multimillion-dollar media impact.

Yoon Chan-young

The we are all dead star is one of the youngest faces in Korean entertainment emerging as the face of luxury lifestyle brands. Coach chose him as the first brand ambassador for Korea, and he debuted in its spring 2022 ready-to-wear campaign.

“When I was in elementary school, my mother had a Coach bag, so that was the first impression I had of Coach. Coach was never an unknown brand to me,” Yoon said. Asia lifestyle after being named brand ambassador.

“Initially I was really fascinated to hear about Coach’s story,” he said, adding, “I could see that there were many different kinds of articles that Coach offers people, so I think it would be really meaningful for me to carry on that legacy and continue to study Coach’s fashion brand.

Lee Min-ho

Korean celebrities as brand ambassadors
Image credit: leeminho/@actorleeminho/Instagram

Lee is a Fendi brand ambassador and appeared in his black blazer, shirt and Jacquard pants from its Spring/Summer 2022 men’s collection. He also posed with a medium Peekaboo ISeeU bag.

The actor has long been one of the most famous Korean celebrities leading major luxury brands as their brand ambassador. This is due to his enduring popularity as an actor, starting with his breakthrough role as Goo Joon-pyo in Boys above the flowers (2009) and playing Koh Hansu in the internationally acclaimed Apple TV+ drama Pachinko (2022).

Besides Fendi, he is the brand ambassador for the subsidiary of LVMH, Berluti, BOSS, and the Malaysian appliance company Cuckoo Malaysia.

Hyun Bin

Hyun Bin
Image credit: IMDb

The Korean idol who starred in the hit Netflix series Crash landing on you (2019-2020) is the first Korean celebrity to endorse Italian luxury brand Loro Piana.

“His social commitment to humanitarian and environmental issues underscores the common values ​​shared between him and Loro Piana, making the partnership a natural fit,” the brand said in a press release.

Besides Loro Piana, Hyun Bin participated in Tom Ford Beauty’s Soleil Neige campaign as the first brand ambassador in Asia Pacific.

Hyun Bin also endorsed Swiss luxury watch brand Omega as its first Korean ambassador. He made the January 2021 cover of Squire Korea, sporting an Omega coin.

Gong yoo

Image credit: IMDb

The Train to Busan (2016) star, who also made a special appearance in Netflix’s most-watched series squid game (2021), is the brand ambassador for Chanel Korea. The actor endorses the brand’s fine jewelry and watches.

In an exclusive photo shoot with She KoreaGong Yoo made his first appearance sporting Chanel’s J12 watch.

Gong Yoo also toured for Marie Claire Koreawhere he was seen wearing the J12 watch.

Nam Joo Hyuk

Nam Joo Hyuk
Image credit: IMDb

Popular Korean actor Nam Joo-Hyuk, who starred in the Netflix series start (2020), is the brand ambassador for Dior Beauty Korea. Before that, he was the first Korean ambassador for Dior Men.

As part of her partnership with the brand, Nam promotes various Dior products, ranging from fragrances to skincare and makeup.

Lee Dong Wook

Lee Dong Wook
Image credit: @leedongwook_official/Instagram

His flawless skin makes him the perfect choice for beauty and skincare product endorsements. Chanel tapped him to endorse its first men’s makeup collection – Boy de Chanel – in 2019 as the brand’s global ambassador.

(Image credit: Chanel)

The Leprechaun (2016) is also the male ambassador of the La Mer brand. He appeared in She Koreaof July 2021 to announce its collaboration.

“Lee Dong-Wook’s luxurious image and irreplaceable atmosphere fit the brand well, so we chose him as our role model,” a brand representative shared with South Korean media, according to KDramaStars.

Kim Woo Bin

Kim Woo Bin
Image credit: @____kimwoobin/Instagram

The actor-model returned to the limelight in 2021 after recovering from nasopharyngeal cancer. The same year, he took part in The Sound Maker exhibition in South Korea as an ambassador for the Swiss luxury watch brand Jaeger-LeCoultre.

“I am very happy to be a Friend of Jaeger-LeCoultre, with a long history of 188 years and great watchmaking expertise. I look forward to the new journey with Jaeger-LeCoultre,” Woo-Bin said at the time.

He has also modeled for Jo Malone’s perfume, Daydream in Color.

Kim Soo Hyun

Kim Soo Hyun
Image credit: @soohyun_k216/Instagram

One of South Korea’s highest paid actors, Kim Soo-Hyun is the brand ambassador for Tommy Hilfiger.

“During the days at home and in professional life, leisure and work, Kim always looks to the future with a smile,” reads the Tommy Hilfiger website.

The actor adorned the brand’s Fall 2021 men’s collection.

He is also the Asian ambassador of the Swiss watchmaker Mido.

Lee Jung –Jae

Lee Jung Jae
Image credit: IMDb

Lee Jung Jae from squid game Fame is the global brand ambassador of Gucci.

Upon his nomination in 2021, a press release from Gucci said, “Lee Jung-Jae’s charismatic and iconic style and strong personal identity are similar to Gucci’s philosophy which values ​​acceptance of diversity and self-expression.”

Ho Yeon Jung

Korean celebrities
Image credit: @hoooooyeony/Instagram

Another one squid game The star who gained popularity after the show was released is HoYeon Jung. The model-turned-actress is now one of Louis Vuitton’s global ambassadors.

In an Instagram post on October 6, 2021, the creative director of the French luxury fashion house Nicolas Ghesquiere wrote, “I immediately fell in love with HoYeon’s great talent and fantastic personality, and I can’t wait to start this new chapter in the journey we started at Louis Vuitton a few years ago.

According to the post, she previously walked the brand’s ramp and featured in a ready-to-wear campaign in 2017.

Shin Min-A

Korean celebrities
Photo credit: @gucci/Twitter

The gorgeous actress-model known for her stunning looks and versatility is one of the most famous Korean celebrities. She is also the brand ambassador of several labels.

The Hometown Cha-Cha-Cha star is the global ambassador for Gucci.

Announcing her as her face, the fashion label took to Twitter in November 2021 to share photos of the actress sporting her collection.

“#MinaShin joins as Gucci’s newest global brand ambassador. Here, the actress appears in a series of images wearing key pieces from #GucciAria, including a selection from #GucciJewelry. #AlessandroMichele,” read the Tweeter.

hye kyo song

Korean celebrities
Image credit: @kyo1122/Instagram

The Descendants of the Sun (2016) is the first global brand ambassador for Korean Fendi.

Her strong and timeless appeal makes her the best choice to represent the luxury fashion house.

(Main and featured image: Tommy Hilfiger)

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