Kate Collins, owner of a Scarborough-based online fashion boutique, hopes to open a boutique in town for her Girl in the Mirror brand this year

Kate Collins runs Girl in the Mirror online store in Scarborough and hopes to open a boutique in the city later this year

Kate had experience with Dorothy Perkins. “After I left school I didn’t know what I wanted to do, so I headed into the retail industry,” she said.

“When I was 17, I was an assistant store manager. I finished my NVQ in retail and my advanced NVQ in retail management. I always loved fashion and had a little low for retail. “

Kate, who moved to the city two years ago, founded Girl in the Mirror, while living in Australia.

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Girl in the Mirror is worn by celebrities like Nicola McLean, Jess Wright, Katie Price and Amy Childs

“After I got home and found Main Street so drab, I decided to restart the brand during the lockdown.

“Girl In The Mirror is based in Scarborough and is worn and loved by many celebrities.

“We are delighted to say that we have been worn by Nicola McLean, Jess Wright, Katie Price, Amy Childs and Fern McCann,” said Kate,

Girl In The Mirror is mostly run online and Kate is aiming to secure a store in downtown Scarborough this year.

“Girl In The Mirror also supports the local economy, working with a local seamstress to create their best-selling face masks. Profits from these masks are donated to the Mind Association,” Kate said.

In Australia, Kate launched her online store, which later evolved into bricks and mortar, in Scarborough, Perth, Western Australia.

“At Girl In The Mirror, we believe that quality and style should never be compromised by cost.

“We have a wide range of clothing items, from basics that will enhance your everyday wardrobe, to sensational red carpet dresses that celebrities love,” she said.

“We stock our own branded clothes, as well as designer items. A favorite is Zhivago, an Australian designer known for his glitzy and glamorous dresses.”

Last year, hte store branched out into the beauty industry with the launch of its At Home Brow laminating kits.

“These were designed with two factors in mind; providing in-home beauty services when salons closed during the pandemic; and offering eyebrow lamination at a much more affordable price than in salons. The kits are vegan, eco-friendly, and cruelty-free. ,” she said.

The Instagram is operated by Hayley @ sunrise.socialmedia.

“We understand that girls take to Instagram for inspiration, from fashion and lifestyles to vacations and more. But we also know there is a dark side to social media. never want women to walk around and feel like they’re not enough. Girls can feel like social media is a competition and end up spending more than they can just to acquire the latest designer items to share on their website. thread, ”Kate said.

“We want our online store to be a place where girls can dress to impress… without going broke doing it. We offer a wide range of designer-inspired, high-quality and avant-garde clothing without the hefty price tag.Our clothing is a blend of the latest trends and timeless classics, always incorporating our characteristic feminine style.Our garments guarantee that when girls look at themselves in the mirror, they feel confident and happy.

“We offer free express delivery on all orders over £ 50.

Girl in the Mirror is giving away an exclusive Scarborough20 discount code 20% off to readers.

It is very important for women to feel good about themselves, when they browse social media, magazines, walk the streets and wish to be someone else, they look at themselves in the mirror and think, why not can’t i look that pretty, why can’t i afford it and look good with it. We allow them to stay on top of the trend, keeping quality high and prices low so they can look at themselves in that mirror and feel confident, sassy and stylish… that girl in the mirror looking at them… c is them! They are quite good, pretty, confident and stylish.

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