Inside Kim Kardashian’s master plan to build a ‘lifestyle’ empire with MORE makeup, toiletries and homeware brands

KIM Kardashian has divulged her goal with new skincare line SKKN and expressed her master plan to build a lifestyle empire.

Kim, 41, co-founded American shapewear and clothing brand Skims, a business that was valued at $3.2 billion in January this year.

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Kim Kardashian has plans for a ‘lifestyle’ empire and hinted at future plans in an interview with The New York TimesCredit: GC Images
Kim showing off her controversial vampire face, a procedure that spiked in popularity after the Skims founder tried it on his show

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Kim showing off her controversial vampire face, a procedure that spiked in popularity after the Skims founder tried it on his showCredit: See legend

In a interview with the New York TimesKim Kardashian detailed the process of creating her new skincare line SKKN as well as her ambition to expand further into different areas of the business.

When discussing the inspiration for her new skincare line, Kim said, “I just wanted to stay true to exactly what I use, even though everyone said it was overwhelming.”

She continued, in reference to the nine-step skincare routine, “That’s why I’m here – to break it down, to be like, ‘They’re all necessary'”.

When discussing the cost of the system’s nine products, which The Times says is “$630,” Kim justified the high price point by explaining her refusal to compromise on the best ingredients.

“It’s definitely more prestigious, and to get the kinds of ingredients that I wouldn’t really miss, it was kind of a necessity,”

The Skims founder then added: The products I have [personally] used that were comparable were much more expensive, not to compare anything. I tried to get quality at the best possible price.”

Kim then offered the reporter a preview of the planned future products.

Products that included her own lines of “makeup, perfume, bathroom accessories and housewares” or, as the shapewear mogul put it, “a lifestyle.”

DEAF TONE

As previously reported, the total of nine items, including a cleanser, toner and exfoliator, in Kim’s “prestige” SKKN line, total $630.

The reality star’s fans have taken issue with the high price tag.

On Twitter, one wrote: “$630? It’s better to be oversized. Who the hell could afford it?”

Another added: “You can buy all of this for less than $100 with other brands. None of this is special.”

A user on Reddit added: ‘So unbelievably unlikable, it makes her’.

Another described the famous family as “really entering a disconnected era…”

Despite the backlash, billionaire Kim maintains that the high prices are a “necessity” in order to get the quality ingredients for her products.

The mum-of-four also backed the lengthy nine-step routine, insisting that all products are “necessary”.

SKKN IN THE GAME

Kim officially announced the launch of a brand new skincare line via instagram Wednesday.

The ad was, of course, accompanied by a slew of sexy promotional photos.

In the snaps, the TV personality wore a skimpy tan two-piece bikini with a matching skirt, as she showed off a glowing tan.

Kim also took photos of her product collections, as well as a close-up of her flawless facial features.

The beauty mogul captioned the post, “I’m thrilled to finally introduce you to SKKN BY KIM, a rejuvenating nine-product skincare ritual that I’ve developed from start to finish.

“I’ve had the privilege of learning about skin and skincare over the years from the best dermatologists and estheticians in the world, and each bottle of my new line is filled with the knowledge I’ve accumulated over the years. road,” she explained.

Kim continued, “You’ll discover refillable packaging and clean, science-backed ingredients designed to nourish all skin types, tones and textures at all stages of maturity. I created this line for everyone to trust in his skin, and I can’t wait to finally be able to share it with you!”

The mother-of-four concluded her announcement by saying, “SKKN BY KIM launches June 21 at 9am PT / 12pm ET exclusively on SKKNBYKIM.COM.”

SAVE KIM’S SKKN

In January, The Sun exclusively broke news of Kim’s new line of skins, along with the name of the company.

But securing the new venture wasn’t the easiest process, as the TV star was forced to go to war with a business owner over the use of the word ‘SKKN’.

Sources told The Sun last year that the California native wanted to rename her previous beauty line since KKW stood for her married name, “Kim Kardashian West,” which she has since filed to change following her status as a single.

The Sun has obtained documents that show the SKIMS founder filed a trademark to acquire the SKKN name that will cover “retail store services offering skin, cosmetics, hair, nails and beauty products, tools and accessories, perfumes, perfumes, candles, vitamins and supplements”. as well as many other departments, including furnishings.

However, the reality star was met with a legal pushback from Cydnie Lunsford, the owner of SKKN+a black-owned spa and beauty center in New York City.

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According to legal documents obtained by The Sun, SKKN+ has been using the small business moniker since “at least 2018,” years before Kim asked to use the same name for her business.

But clearly that hasn’t stopped the model who has now moved on with her new skincare line.

Kim Kardashian faced legal pushback from owner of black-owned spa and beauty center SKKN+

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Kim Kardashian faced legal pushback from owner of black-owned spa and beauty center SKKN+1 credit
Kim says each of the nine steps in her skincare system is

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Kim says each of the nine steps in her skincare system is ‘necessary’Credit: Instagram
Kim Kardashian introduced SKKN on Wednesday as a skincare line

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Kim Kardashian introduced SKKN on Wednesday as a ‘prestige’ skincare line made with the finest ingredientsCredit: SKKN BY KIM/TikTok

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