Hard Rock Hotel opens a star-studded downtown location
The Big Apple celebrated the Hard Rock Hotel’s arrival in Midtown on Thursday night in glamorous fashion.
Models, musicians, actors, politicians and other personalities walked the red carpet at 159 West 48th Street to celebrate the launch of the Hard Rock Hotel. Although the extravagant resort has been open for the past month, it wasn’t until May 12 that it held its official release party.
The grandeur of the affair drew a cast of celebrities to experience the freshly built tower in the heart of New York City, including Paris Jackson, Logan Paul, John Legend, Reverend Al Sharpton and many more. Onlookers gathered in the streets while drivers even stopped their vehicles in the hope of catching a glimpse of the distinguished guests.
The Hard Rock Hotel not only has 446 rooms available for those looking to stay in Times Square, but it also features a new entertainment venue hosting live events. This place was used to officially baptize the new Midtown building.
Hosted by Saturday Night Live’s Kenan Thompson, the celebration saw speeches, musical performances and more. The interior of the Hard Rock Hotel was surrounded by art, with auction pieces and the site’s homage to rock and roll history with large glass display cases filled with iconic artists’ instruments, clothing and other objects.
The festivities were kicked off with a blessing from SR Tommie, a member of the SR Seminole tribe from Florida and president of Redline Media Group (a woman-owned Native American creative agency).
The intimate celebration included a performance by John Legend who serenaded the guest with The Tonight (The best you ever had,) plus musical entertainment provided by DJ Cassidy, Nas, Fat Joe and others.
It wouldn’t be a Hard Rock opening without the infamous guitar smash show, which was led by Jim Allen, the president of Hard Rock International and included members of Florida’s Seminole tribe.
Also at the grand opening, Queens Borough President Donovan Richards and New York City Council Speaker Adrienne Adams helped accept two checks for $100,000, one for the South Asian Youth Action and the other for the YWCA of Queens.