Forced to turn off the TV, have the Golden Globes lost their luster? | Show biz

This year’s Golden Globe winners will be announced Sunday in a greatly reduced ceremony. – AFP photo

LOS ANGELES, Jan. 7 – No stars, no red carpet, no television broadcasts: This year’s Golden Globe winners will be announced on Sunday in a greatly reduced ceremony. But do rewards still matter?

Hollywood studios normally use the glamorous sheen of the Globes as a key marketing boost for their movies and TV shows, but this year they are publicly boycotting the whole affair.

“At the moment, Hollywood, for the most part, doesn’t pay attention to the Golden Globes,” said Marc Malkin, Varieties chief culture and events editor.

“If Hollywood doesn’t recognize these awards at all, how important can they actually be? I don’t think much, “he told AFP.

The boycott is the result of years of questionable practices by the Hollywood Foreign Press Association, whose members vote on the Globes.

The group of around 100 entertainment writers with ties to foreign publications have long been accused – privately in Hollywood circles – of a litany of failures ranging from corruption to racism.

But the overwhelming power of the Globes just after the Oscars in terms of weight meant any criticism of the group was reserved, until a Los Angeles Times presentation showing that the HFPA had no black members open the floodgates last year.

Television rights holder NBC has removed the broadcast of this year’s awards.

So Sunday’s 79th Golden Globe Awards which are set to start at 6:00 p.m. (02:00 GMT Monday) will have no audiences, media or stars, with organizers officially citing the resurgence of the pandemic as the reason.

But Malkin said, “The Hollywood Foreign Press Association has tried to bring in celebrities to announce this year’s Golden Globe winners. And no celebrity – no celebrity said yes.

‘Barometer’

This year’s event is a far cry from the Globes’ traditional role as “Hollywood’s favorite party” and the first major event of film awards season.

Movies winning Globes – or even getting nominations typically report increases in ticket sales, and studios in other years have proudly displayed their Globe counts on billboards and advertisements on Sunset Boulevard.

This year, Kenneth Branagh’s Belfast and that of Jane Campion The power of the dog at the top of the Globe nominations, with seven each.

But neither social media accounts nor trailers for the film made any mention of it, instead announcing other accolades such as Critics Choice Award nominations and others offered by local critic groups, as well as festival awards.

“If you’re a studio that hopes to get Golden Globe recognition, but you get the Golden Globe and you don’t actually celebrate it, does that matter? Malkin asked.

Of course, Hollywood loves a good comeback story, and few would be brave enough to publicly undo a comeback for the internationally acclaimed awards.

“A golden statue is a golden statue. And for decades that has been a barometer of success, ”said Richard Licata, TV communications strategist and CEO of Licata & Co.

“For me, the Globes have always mattered to anyone campaigning for an Oscar or an Emmy,” he added.

Since the scandal erupted, the HFPA has rushed through reforms, including admitting its largest annual number of new, especially more diverse, members.

He banned members from accepting lavish gifts and hotel stays from studios wooing their votes.

“As the months have passed and this organization has reorganized, re-governed, I think healthier minds have recently detected that the boycott was more than a whiff of personal vendetta,” he said. declared Licata.

While the studios publicly hold the HFPA at arm’s length, sources told AFP members were quietly receiving links or DVDs and being invited to screenings – sometimes even at the behest of their leading stars.

To recover?

So, do the Globes still matter? Maybe one day.

“It’s an industry that has a very long history of forgiveness. They will take something away, and then after a while there will be forgiveness, ”Licata said.

“Yes, I think the Globes will be back. “AFP


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