Fashion’s democratic side diversifies with showstoppers but is the industry happy? -Art-and-culture News, Firstpost

Here’s a look at the changing faces of the stars of India’s major fashion shows.

AAP MP Raghav Chadha has become a staple of Lakme Fashion Week 2022

For a very long time, Bollywood dominated the runway of major fashion weeks when designers invited them to present their creations as showstoppers, but the recently concluded first physical edition of FDCI x Lakmé Fashion Week after the deadly coronavirus opened the drive for diversity and inclusiveness in the most impactful way possible.

Although stars like Ananya Panday, Jhanvi Kapoor, Kriti Sanon and Sanjana Sanghi were seen walking down the runway in different designer creations, what caused the most noise was when the leader of AAP Raghav Chadha, art curator Shalini Passi, singer Manasi Scott, influencer Masoom Minawala and even ace designer Rohit Bal paraded down the runway as the stars for their designer friends. Additionally, the recent Joint Fashion Week gave fashion a new space with some plus-size models hitting the runway. However, this was not the first time for such an initiative as we saw how designers like Anamika Khanna and Gaurav Gupta showcased their masterpieces with the #DefinetoRedfine theme with at least one pulse size model. on their trail in 2021.

Fashion choreographer Aparna Bahl-Bedi of Preferred Professionals says she loves the democratic side of fashion and “that’s how it’s always meant to be and should be.” Some Bollywood actors increase brand value and vice versa for brand, for example Sabyasachi Mukherjee does. it’s very good and even Rohit Bal has done it very well for example Arjun Rampal has been his muse for the longest time so these cuts are great where they organically fit the brand but the problem is when you push it. an actor for the sake of getting an actor because you have to get those numbers, it ultimately causes disruption and brand damage,” she told Firstpost.

For her, it’s not about Bollywood versus normal celebrities versus normal people, it’s about how you can get the message across and what you expect from it. “It’s about knowing your brand and what you expect from it. If you have the right fit, you can actually have a bigger impact in the long run and become an iconic image that will never last,” she added, giving an example of how one of the final shows of the designer JJ Valaya with a white theme and Kabir Bedi and Dimple Kapadia as the stars are still fresh in people’s minds.
Similarly, she recalled how popular designer Rajesh Pratap Singh paid homage to the city’s rock bands with his ‘Rock-n-Roll’ inspired collection in 2010. The designer had members of bands like Parikrama, Half Step Down, 360 Degrees. and Medieval Punditz walk the ramp alongside regular models. As far as designers go, these popular faces help them reach new customers. “I think the idea of ​​the show is to reach more and more people and if anybody thinks a politician can help get their client then that’s fair enough because that’s the idea of ​​the show. If I’m doing activewear, I’ll probably go to sports personalities and people who follow those celebrities will buy my products. If I’m doing a khadi line, a politician might be the right client for At the end of the day, reaching the right customer is our goal,” designer Samant Chauhan told Firstpost.

Designer Pawan Sachdeva, for whom the leader of the AAP paraded, believes that anyone who does something for the country is a celebrity. “Raghav Chadha is a charming, handsome youth leader and he also knows fashion. In fashion, people follow celebrities. They just look at these people and they follow the trend, so we need someone who has that quality and people follow them. It’s good for your brand image, your public relations and the sale of your product,” he told Firstpost.

On the international fashion stages too, inclusivity is becoming the defining word in the fashion world, and models of different sizes and colors are used to set an example for the public as well as to build the image of the brand. Even for the recent Paris show, Valentino supported diversity with voluptuous beauties, over-60s, as well as racially diverse male and female models who showed up for camera flashes.

Alesia Raut, former model and now choreographer and pageant coach, is happy to see different walks of life walking as the star of the Indian fashion scene. “It’s our way of celebrating what they’ve achieved and giving them that platform through the track. In fact, I hope to see military officers – men and women – marching down the runway as well – those who serve and protect the country.

While some in the fashion industry view this diversity in showstoppers as a good change, some also have concerns.
“Models are meant to give clothing personality in the sense that we make the clothing the hero and our personality doesn’t get in the way of a designer’s vision, it enhances it. Pitfalls dilute the idea that collection is paramount and I firmly believe that Bollywood stars shouldn’t be the pitfalls of a fashion show. Fashion as a concept needs to be stripped of all that drama for page three,” said model, actor and producer Amit Ranjan.

Even Tinu Verghis, who worked as a model for 15 years and achieved model status before bidding farewell to the world of glamor in 2012 to pursue her interest in the performing arts, thinks the new lean towards the non-normative Could that hopefully mean the sponsors have grown up or the usual celebs have all been hit with COVID and will be back next season. She told Firstpost: ‘To me can we please keep the models on the ramp and get the eyeball catchers, politicians and other characters off the ramp? Turning a ramp into a spectacle is such an instant gratification ideal of the past. Fashion was cool. Can they be cool again please?

Show director Liza Varma, who was at Los Angeles Fashion Week recently, also feels that at most international shows, they have a normal model walk. “In India, frankly, they do all this for the media because they love Bollywood. Another thing is that Indians follow Bollywood, for example if Anushka Sharma wears a Sabyasachi Mukherjee, they like to wear the same, that’s why they (designers) think it’s a good idea to put one of these brand ambassadors as a showtopper so when the audience watches the show, they feel very good. In my opinion, it’s not necessary because it’s not really fashionable, she said.

Nivedita Sharma’s work experience includes covering fashion weeks in Milan, Pakistan, Vancouver, Hong Kong, Dubai and award functions like IIFA and TOIFA.

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