Celebrity Stylist Karla Welch hosts fashion festivals with ThredUp – Sourcing Journal

Festivals are expected to come back strong next month.

Coachella kicks off Gen Z’s favorite season on April 15, with Billie Eilish, Harry Styles and artist formerly known as Kanye West headlining three weekends of musical pyrotechnics lighting up the Colorado desert, in southern California. Ticket holders rush to see Doja Cat, Green Day, Machine Gun Kelly, Lil Baby and Metallica take the stage at July’s Lollapalooza on Chicago’s waterfront. Austin City Limits Music Festival has yet to announce its lineup but has blocked out two weekends in October for its annual extravaganza, where Cardi B, Drake, Foo Fighters and Childish Gambino have drawn legions of fans.

Although festivals appear to be making a comeback after the pandemic temporarily put most of them on ice, the fashion consumers will wear to see their top artists perform could follow the trends dominating the share of wallet these days. month. And a company is helping revelers find lasting inspiration before heading out into the desert as the season heats up.

ThredUp is using its position as one of the biggest players in the secondhand movement to draw attention to the waste associated with music festivals. The Oakland, Calif.-based company’s exclusive festival fashion survey of 2,000 American adults last month indicates that around a quarter will attend some kind of music concert this year, and 42% plan to splurge on something new to wear to these events, or about 26.9 million outfits, estimates ThredUp.

Disturbingly, nearly a third of those who buy festival-specific outfits say they are unlikely to wear them again after the lights go out. Even respondents from the Gen Z cohort, famous for their eco-conscious ethics, are likely to engage in decidedly unsustainable behavior, with 40% not planning to don their outfits more than once. festival.

This is where ThredUp can help solve the “underutilization” of clothing, said Erin Wallace, vice president of integrated marketing for the online resale giant, which has recruited celebrity stylist Karla Welch to organize head-to-toe outfits sourced from the pre-owned platform. as well as individual pieces taken from his own style closet.

“Reusing all the amazing clothes that already exist is one of the best things we can do to reduce our fashion footprint,” said Welch, who has worked with Karlie Kloss and Tom Brady and describes saving as “the one of the easiest ways to get a unique product”. , eco-friendly festival look that will make you stand out from the crowd.

As a music festival lover and “passionate about promoting sustainability”, Welch decided to help change the conversation around festival fashion by offering over 30 items from her style closet for sale. Consumers can shop A-list celebrity fashion at prices starting at $14 and reaching as high as $225.

Celebrity stylist Karla Welch curated festival fashion for ThredUp

Welch styled eight full looks and pulled solo pieces that tap into many of today’s top trends. Bucket hats, including a fuzzy pink Kangol, make a notable appearance, consistent with Afterpay data showing sales of the Gen Z-approved mattress topper are up 44% since last summer. Neon green pops in a bag and accentuates a multi-colored shirt, lining up with Afterpay reports showing sales of bold shades of the hue jumped 55% in summer 2021, underscoring the fashionable sartorial trend. dopamine.

Sexy, stripped-back clothing was already on the rise ahead of New York Fashion Week (NYFW), according to Afterpay, with sales up 34% in January and unlikely to slow when warm weather festivals give consumers a reason to shed their layers and flash flesh. Crop tops, cut-outs and cropped skirts all feature in Welch’s looks, with the latter playing into the micro-mini skirt trend that has seen sales of thigh-skimming styles rise 24% since fall, a declared Afterpay.

Ripped, loose, cuffed and cropped, denim serves as the base for six of Welch’s curations and pairs with Chuck Taylor sneakers and fringed or studded combat boots. A pair of Denim Tears x Levi’s jeans come from Welch’s vaunted closet. Festival denim is about to be all over the map, with some consumers sticking to their favorite modern-day straight cuts. Others are likely to appear in the return trends of the moment when the bulls leave little to the imagination. Afterpay, which said low-rise denim sales rose 115% in the month before NYFW, “expect[s] this streetwear trend made famous by Bella Hadid to bubble all year round.

ThredUp hopes Welch’s star power will convince consumers sitting on the fence to give savings a try. “Stylists are the arbiters of taste, dictating what’s cool on the red carpet, in street style, on social media and beyond,” Wallace said. “We believe designers have the power to redefine what’s fashionable, with a focus on circularity and reuse to combat industry waste.”

This is not the first time that ThredUp has called on high-level experts to insert sustainable fashion into the cultural dialogue.

In December, the company shone the spotlight on “Sex and the City” spin-off “And Just Like That” to show consumers how to copy the iconic style of lead characters from the controversial HBO series, Carrie Bradshaw, Miranda Hobbes and Charlotte York Goldenblatt. The second-hand shopping platform drew on the “obvious passion for finding unique and enduring styles” of comedy-drama costume designers Molly Rogers and Danny Santiago to populate three storefronts, one per character, filled with fashion in sizes XXS-2X priced at “$6 to nearly $6,000,” Wallace said at the time. All proceeds went to the Willie Garson Fund, a nonprofit created for the actor who played Stanford Blatch on both shows and died of pancreatic cancer after filming just three episodes of the sequel. .

“I think many customers come to ThredUp to find ambitious fashion that’s actually achievable and that’s what we hope to deliver here, combining Molly and Danny’s unique sense of style and talent for creating outfit combinations. unexpected with [our] wide range of inventories,” she added. Santiago pointed out that the selection included the brand most closely associated with Carrie Bradshaw. “Yes, there are thrifty Manolos,” he said.

And ThredUp has previously worked with Eric Daman, the costume designer for the “Gossip Girl” reboot. “TV is increasingly driving shopping trends, and we know our customers love the opportunity to save the look, so stay tuned for more to come,” Wallace said. .


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