Balenciaga and the Simpsons unite for SS22 Paris Fashion Week show
Balenciaga’s seasonal presentations have grown increasingly ambitious in recent years, from its half-submerged post-apocalyptic dystopia to building its own video game during COVID-19 lockdowns.
But for the reveal of the brand’s latest Spring / Summer 2022 collection, it took a whole new approach: collaborating with the creators of The Simpsons to create a one-of-a-kind episode in the midst of a spectacular event at Paris Fashion Week.
The clip, which aired in Paris last night, shows Homer Simpson convincing Balenciaga creative director Demna Gvasalia to loan Marge a dress – and culminates in the entire city of Springfield appearing in a Balenciaga fashion show. Popular characters such as Mo the Bartender, Chef Wiggum and Smithers are shown in animated versions of Balenciaga’s old looks, before a cartoon audience including the Vogue editor Anna Wintour.
To present the clip in preview, the brand invested a theater on the Place du Châtelet and took the opportunity to provide a meta-commentary on the vapidity of the celebrity. Guests arriving at the show were invited to pose on a red carpet in front of a sea of photographers, unaware they were being broadcast live to those already inside the venue, and on social media.
On the red carpet, and among the guests taking seats at the theater, were many guests wearing looks from the new collection, including the staff at Atelier Balenciaga, friends of the house and a star-studded lineup of celebrities – Cardi B , Offset, Lewis Hamilton, Juergen Teller, Isabelle Huppert, Naomi Campbell and Elliot Page were among those presenting the brand’s clothing.
Take a look at the single episode in the clip above and come back to HYPEBEAST for each look in the series.