Analista & Co.: A Guam Fashion Brand With Global Celebrity Reach | Way of life


HAGÅTÑA (The Guam Daily Post) – The Guam-based fashion flag of Analista & Co. has been flying higher and higher every year since 2018, and more of its creative pieces are finding their way into the hands of international celebrities and influencers, d ‘Hollywood to Bulgaria.

While the tropical island of Guam is not necessarily known for being a fashion capital of the world, bringing personalities with large numbers of followers to wear and endorse the Foo Dog hoodies and custom made shirts and dresses. ‘Analista & Co. bodes well for local designers. .

“So when a clothing brand that has its origins in Guam finds its way into the personal wardrobes of international celebrities, movers and shakers, and others with broad-based platforms, it’s something to celebrate. “said Norman Analista, fashion designer and Analista & Co. founder and vice president.

It is certainly a unique way to share the hafa adai spirit, he said.

“I am proud to be born in Guam and to continue to create from Guam,” according to Analista.

Her fashion label has been worn by Hollywood actors and producers Dean West, Major Dodge and Don Jeanes. Jeanes is best known for his role as a breeder in the award-winning Budweiser Clydesdale Super Bowl commercials as well as for his role as Neil Armstrong in “Transformers: Dark of the Moon”. More and more Hollywood personalities, comedians, actors, musicians, models and social media influencers are familiar with the Guam brand.

Larry Mallari and Miss Kay, characters from the popular “MTV’s Follow: Bretman Rock” reality show, proudly wore Analista & Co’s designs.

He (Larry) said, ‘Wouldn’t it be fun to show off a barong (men’s long-sleeved embroidered formal shirt and traditional Filipino clothing)? And I said, ‘Absolutely.’ He and I decided to talk about colors, textures, designs and came up with something and then he agreed to wear it and sent it off as he liked. And I had to go through a rigorous process with MTV, ”Analista said.

“Your brand is exactly what we need”

‘Harry Potter’ star Stanislav Ianevski of Bulgaria, who played Quidditch superstar and Durmstrang student Viktor Krum, also got coins from Analista & Co.

“So he got a custom print like this and he got a Foo Dog hoodie,” Analista said. At the time of the interview, Analista was wearing a “Chain Reaction” printed piece.

Mike Boornazian of the TLC reality show, “I Love A Mama’s Boy” and famous Hollywood blogger Perez Hilton have also worn the Guam brand.

“I’ve only been around three years, but thanks to the beauty of social media and the internet, the opportunities for young brands to catapult their market presence have increased dramatically,” Analista said in an interview with The Guam Daily. Post, in his store on the second floor of Tumon Sands Plaza.

If you’re more into the ’90s music scene, there’s T-Boz from girl group TLC wearing the Foo Dog hoodie.

Montell Jordan, best known for his 1995 single “This Is How We Do It”, has nothing but praise for the brand and designer from Guam.

“I’ve been in the business long enough to know the legitimate sense of fashion. I know what looks good, what feels good, because I look good right now, and so thank you. for making fiery clothes, man. And everyone who wears your clothes, man, they’re going to stand out, especially artists and performers because your brand is exactly what we need, “Jordan said in a video message while putting on the Analista & Co “Chain Reaction” button-down shirt.

Analista has also successfully reached out to social media influencers including Aaron Maternowski and Brando Alibrandi, who rose to prominence through the lip-syncing app TikTok.

Guam’s Tiktok star Shaun Douglas Duenas, a 2016 graduate of George Washington High School, also wore Analista & Co. Guam’s son @supershaund now has 1.9 million Tiktok followers.

Local musicians Joe Guam, Peter Santos and Oni joined athletes and figures from Guam such as former delegate and former President of the University of Guam, Robert Underwood, to don pieces from Analista & Co.

There are many more, including Jessica Sanchez and “The Voice” Ryan Quinn from “American Idol,” and models Philip Fusco, Ronnie Liang, Andrew Wolff, Jordon Deno, Kenneth Woodson, Cole Forsgren and Sam Hashimoto, Mr. Guam 2017.

“It still seems unreal to me”

One of Analista’s most recent collaborations has been with famed Dubai-based Filipino fashion designer Michael Cinco, who is known for his couture dresses worn by celebrities such as Beyoncé, Rihanna, Lady Gaga, Britney Spears, Mariah Carey, Tyra Banks and Naomi Campbell, to name a few. a few.

“I have been a long-time admirer of Michael Cinco’s work and started communicating with him on social media several years ago,” Analista said.

Fast forward to June of this year when Analista launched its new Jeepney hoodie in homage to its Filipino roots.

“I texted Michael and asked if he could model the Analista & Co. Jeepney hoodie. He graciously declined because he can be a little shy. So instead he got me. offered to organize a photoshoot in Dubai for me, ”Analista said. He was “ecstatic” about Cinco’s offer.

Cinco worked with international model Franco Garcia and his business partner Sayed Ali to present the Jeepney hoodie from Analista & Co. outside of the Michael Cinco atelier in Dubai’s fashion district, with the famous Burj Khalifa in the background.

“Her act of kindness and generosity to a new designer like me speaks volumes about her character, her integrity and her willingness to help others,” Analista said of Cinco’s help. “He has a huge heart.

Analista said that every designer and new brand “has to fight an uphill battle for visibility and credibility”.

“For a Guam brand, going to someone of Michael’s stature for a photoshoot that he personally organized gives me validation and certainly motivation to continue creating fashion from my perspective. “, did he declare. “When it comes to fashion, you definitely need the help of influential and respected people to keep your brand in the public eye and always relevant.”

When Analista launched his brand, he never imagined this collaboration with Cinco could happen.

“Today it still seems unreal to me that this has come true. I am so grateful to Michael,” Analista said.

Cinco is from Samar, in the central Philippines, while Analista’s parents migrated from Iloilo, also in the central Philippines, to Guam in the 1950s.

“Even though we are both Filipinos living outside of the Philippines, we both remain very proud of our heritage. I think our shared ‘Pinoy Pride’ gave us a sense of unity. Philippine Jeepney hoodie and the photoshoot were just a symbolic way to show that, ”Analista said.

“Out of the ordinary fashion”

Analista founded the brand in 2018 following a growing need for personalized clothing in Guam.

Tailored clothing, he said, doesn’t have to mean luxury clothing or high-end prices.

“But what I’m offering, I consider it to be a fad out of the ordinary. So if you want a piece that someone isn’t likely to have, because you didn’t buy it in a department store , then you come see me. We come up with a design or outfit that would really ensure that you don’t mix with the crowd, ”he said.

More importantly, personalized clothing is a matter of necessity. Analista & Co. works with individuals who have unique body types, or those who cannot find their type of clothing in retail stores.

“There are a lot of gentlemen, for example, who like to go to the gym and they really have broad shoulders and they have a tapered waist. If they’re going to buy shirts off the rack in retail stores, they have to resort to to XL or XXL because that’s what fits them at the top. But at the bottom, it looks extremely loose, so they must have tapered it off, “Analista said.

Either they change their clothes, or they go directly to Analista & Co. to have their clothes designed and adjusted specifically for their body type.

Strategic marketing

There is a lot of hard work to get celebrities to wear and endorse their fashion line or product, Analista said. This is done through networking or by messaging celebrities directly through their social media accounts, he said.

“One thing I noticed is that it doesn’t matter if the celebrity has a million or 2 million followers or whether they have 50,000 or 30,000. If they’re interested in what you have to offer , they’ll respond. And so I ‘I managed to reach a few people that way, “Analista said.

Despite Analista & Co.’s national and international reach, it is still a local brand and people don’t have to be celebrities, influencers or personalities to wear it.

“All I have done is take what is considered a strategic marketing approach to pitching my brand to the public, and the fastest and most efficient way is to work with these people who have big platforms. . And these people have options they can use. but the fact that they are ready to work with me, I consider it a personal honor, “he said.

Analista & Co. is a family business, with his wife as president and children as secretary and treasurer.

While making a name for himself in fashion, Analista is also an integral part of the University of Guam as Director of UOG Development, Alumni Affairs and Foundation Relations, and Director acting from the UOG Events Office.

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