9 beautiful Indigenous fashion brands to buy now
This month we celebrated Indigenous Peoples Day, but the time to support Indigenous designers is year round. We wanted to spotlight emerging talents whose designs are deeply rooted in storytelling and sustainability. Purchasing a piece directly from these brands ensures that these designers can properly own their narrative and share the story behind each piece, from the unique materials used to the craft practices of their respective tribes.
“For too long, Indigenous designs have been appropriated by the fashion industry and often without involving our voices or benefiting any of our communities. When you choose to buy direct from Indigenous designers, you are investing in our people, our families, and most importantly, supporting the continuation of our culture – without ownership, ”Bethany Yellowtail, creator of B. Yellowtail told us. , when we told him about his job.
Sustainability and respect for the Earth are also at the forefront of Indigenous brands by creating small batches, using recycled materials and producing unique or made-to-order pieces. With the growing success of Aboriginal Fashion Week in Toronto and the amplification at the red carpet events of celebrities like Devery Jacobs and Quannah Chasinghorse, these brands are quickly gaining notoriety. Scroll down to learn more about the labels – some in the designers’ own words – and shop for some of our favorites.