5 Bollywood Celebrities Who Reject Fast Fashion
India is booming when it comes to the fashion market.
Simply put, fast fashion is a term used to define inexpensive clothing heavily inspired by runway looks or celebrity culture.
This business model is considered to be very profitable because it aims to meet the demands of street consumers.
A fast fashion byproduct is an inexplicable amount of waste.
Clothes are mass produced, sold at an astonishing speed, and then quickly discarded as fashion trends come and go.
Just like single-use plastics, fast fashion is having a negative impact on our planet.
According to Greenpeace, the UK alone is responsible for around 300,000 tonnes of used clothing burned in landfills each year.
Not only is waste a concern, but the conditions under which fast fashion clothes are made are shocking.
Fast fashion is often made in sweatshops in India and Bangladesh where workers are employed for grueling hours in unsafe conditions.
According to Fashion Industry Statistics India, the Indian textile industry employs over 45 to 60 million people.
By now, most consumers are aware of the negative impacts of fast fashion, but the question remains: why do people still buy it?
The answer is a bit simple.
Fast fashion is practical, affordable and accessible, which can be a problem for many people who want to change their habits.
Celebrity endorsement helps highlight the conversation surrounding the negative impacts of fast fashion.
Seeing our favorite Bollywood celebrities using their platforms for good inspires us as consumers to do our part and help the planet.
These Bollywood celebrities proudly advocate for a more sustainable lifestyle that includes rejection of fast fashion.
Deepika Padukone is a force to be reckoned with when it comes to fashion.
Whether she’s parading or being pictured with her husband Ranveer Singh, Deepika always looks lovely.
Although she is regularly seen in looks designed by Sabyasachi Mukherjee and Manish Malhotra, the actress gravitates towards casual sports brands as well.
In February 2021, Deepika was appointed Global Brand Ambassador for Levi’s.
The Padmaavat The actress joined the denim brand and has repeatedly shared her love for Levi’s Waterless Technology jeans.
Jeans save up to 90% water in the finishing process. They are also made from recycled wood pulp and are a great example of circular fashion.
Deepika spoke about the collaboration and said the jeans will be a great addition to any wardrobe because they are eco-friendly.
Jeans are a popular garment, and Deepika’s endorsement of sustainable denim will inevitably encourage others to try something new and reject fast fashion.
The Covid-19 pandemic has taught many of us lessons about ourselves and our habits.
Indian film and television actress Parineeta Borthakur is no stranger to this.
Amid the pandemic, Parineeta revealed that she doesn’t believe in fast fashion and stands up for sustainability.
In 2020, Parineeta said: “One thing I realized is that there are a lot of things that we don’t need in our lives and that we can live with very few of the necessary things.”
The actress also shared that she makes “reasonable purchases” with nature and the planet in mind.
Often praised for her glamorous and daring style, Parineeta added:
“This situation taught me not to shop too much and it’s also good for the environment.
“I sincerely support sustainable development and I don’t believe in fast fashion.
Parineeta had previously revealed that she didn’t like hoarding clothes, but she didn’t mind “repeating my clothes or even my products.”
Indian model, actress and producer Dia Mirza has been recognized as a model in the field of fashion.
The UN Environment Goodwill Ambassador for India is an active supporter of Conscious Living.
Dia has participated in beach clean-up and habitat preservation initiatives.
The Salam Bombay the actress said:
“It is important to protect the health of the environment because at the end of the day we only have one planet to live on and if we don’t take care of it, we suffer.
In 2017, Dia participated in the sustainable fashion presentation of retail giant H&M at Amazon India Fashion Week.
She was wearing an outfit from the exclusive H&M Conscious Collection.
Dia highlighted the negative implications of fast fashion and the importance of reusing and recycling clothing for sustainable fashion.
In June 2020, Dia said:
“Sustainable fashion is undoubtedly expensive, but I think there is a large base of consumers who recognize the importance of investing in sustainability rather than going for fast fashion.”
Vidya Balan is an active Instagram user where she regularly shares her outfits.
Vidya is known for her signature saree look and her love for consciously designed sarees is evident.
The Hamari Adhuri Kahani the actress is often seen wearing delicately handcrafted and consciously crafted sarees and kurtas.
Vidya is a big fan of sarees as they are made from cotton and come in a variety of different textures.
Vidya doesn’t encourage fast fashion because she had previously shown how to turn an old blouse into a mask in a video.
Dirty image The actress is also a fan of recycled clothing and often shares photos of her experiments with saree blouse styles.
The experimental saree blouse trend is a slow ode to fashion, as the trend endorses t-shirts, crop tops, and corsets to pair with a saree in place of a traditional blouse.
Another Bollywood celebrity who rejects fast fashion is Anushka Sharma.
The Ae Dil Hai Mushkil The actress is a strong supporter of animals and the environment.
In June 2021, Anushka partnered with SNEHA, a foundation for maternal health.
The foundation strives to raise awareness of the importance of saving water by adopting the circular fashion.
Circular fashion revolves around the re-wearing of clothes and upcycling.
Throughout her pregnancy, Anushka adopted a casual wardrobe consisting of athleisure and loungewear.
Anushka has listed her maternity outfits online so that others can wear them even if she no longer needed them herself.
The Rab Ne Bana Di Jodi The actress has also worked on several occasions with fashion designer Nimish Shah, owner of the sustainable brand Shift.
From movie promotions to red carpet looks, the pair have worked together to show that clothes made from durable fabrics and materials can be stylish too.
We all know that celebrities are role models and have the power to influence people, especially the younger generations.
With great power comes great responsibility and this is appropriate when it comes to fast fashion and as trendsetters we attach great importance to their opinions.
India is booming in the fashion market and is on track to overtake China, which is often recognized as a leader in the ever-changing apparel industry.
Therefore, Bollywood celebrities speaking out against fast fashion are crucial and should be encouraged on a large scale.
These Bollywood celebrities share a common position and their message is clear.
Paying attention to the clothes we buy and how often we shop is essential for taking the first step towards adopting a more ethical lifestyle.
While the slow fashion movement is still developing, celebrities talking about fast fashion are helping to influence positive change and start a much needed conversation.